I take offence.

Advertising will always remain a very powerful tool for a person who has a solution to the problems of the world. Or rather if a person has a solution for one of the problems of the world, Advertising is a boon. In any other case it's a bane, a pain in the rear.

When I was a kid there was a plethora of advertisements that made sense because they discussed the USP's of the product apart from their quirky one-liners and funny jingles. It was easy to understand a product and know why precisely it was to be used. Check Nirma, Vicco, Bajaj etc.. for example. 

But in today's day the ads do not make sense at all. They are interested in sensationalizing the concept of owning a product. Nobody is interested or even knows the uses of the product anymore. I'd be harsh to say that nothing good is happening, but then like Dettol or lifebouy puts it, 99.99% of the ads are stupid. 

I could give examples of Ads that hit the television that deal with cosmetics- Fair n Lovely, Olay, Fair n Handsome, Axe, Wild stone, Lux, Fiama di Wills; automobiles- karizma, pulsar and the other 100 and 125 cc models; telecom providers- Idea, Docomo, Airtel; insurance provides; bankers; Soft drinks- Mountain Dew, Thumbs up; etc.. these all bull shit our  minds into owning these just for the heck of it.

Recently I saw Ultratech cement's new ad, they show beautiful models who were scantily clad as the masons of a building, now this ad actually gave me an existential crisis. Then there is IIN that tends to piss me off every time I watch any of its ads. I understand it helps people to use the internet, but at what cost? Isn't it too much, to claim to own the internet? How can someone put their name against the free services provided by the internet. I'm shocked why people in power aren't even reacting to this ad, cause its a mass deceit, they are cheating on a very higher order. Then there are these fairness ads that claim an Indian fairness cream won the competition as the world's best fairness cream, it helps you become two tones fairer. What kind of a joke is this? And literally how much is two tones fairer? Are we bound to use a fairness meter they provide to gain approval of ourselves? And then there are these tooth paste and detergent ads which arrive with scientists, they come with numbers, '9 out of 10 dentists recommend Oral-B', for someone who has an intermediate knowledge of mathematics, would know that this statistic is useless if the sample set is unknown, what if Oral-B paid and asked only 10 dentists and came to this conclusion. 

Truth is, ads reflect the IQ of the country. A dumb nation requires dumb ads because ads that make sense are hardly understandable, or maybe a few very over smart people with bloated ego assume that the nation is dumb and provide us with this crap of a behemoth. This false assumption has lead to a population of dumb consumers, yes like America. We have finally become America, I had to travel all the way to tosh to find a few Indians who live the Indian way. Rest all of us live in an all American shopping mall. Where we decide on which restaurant will provide us better food just by looking at the LEDs that lights it's name. And who is responsible? Indeed us, we never spoke out.

For me, I consider these ads to be offensive to my sparse intellect. And I'm offended even more because I am amidst a legion of fellow consumers. And because of my fellow consumers I am subjected to non-sense(just because it's in!) I don't want. We as a generation will have at least a few ads on TV that did their job well, but my worry is about the next coming one. I've seen a pattern with kids, of age 1-6, they love advertisements more than the shows that are run on the television. Imagine these kids absorbing in all the stupid, sensationalized info that is passed through the ad. He/ she will be the next generation consumer who has been dumbed down to such a level that he wouldn't stop and rationally think if the product is actually useful or not.

A new wave of advertising is required, for all mediums, above sensationalism and encouraging fake pride in ownership of a product. Advertising that'll make you think. Advertising that'll actually solve problems of the world. Things we ignore today will surely be problems of tomorrow, and with such ads our future is bleak.

The Hi (Yantisocial v2.0)

This happens too often that I write when I have this heap of ideas around me, in my head and stop because I somehow lose the ability join the dots back. Maybe I've taken too long to write. To gap this length of time which was anything but brief I had to do the most obvious, start another blog, pretend I've been writing for long etc. But now I think the whole idea of having a new blog with so many good names already taken away, I come back to this blogspot which I started a few years ago. This blog came when "Do not feed the trolls"wasn't just an expression, but reality. I was one of those trolls , and the expression was right against me too.

This blog has traces of that angst and its expression of my troll-days. But now I want to continue using this space for maybe a few more blog posts until I vanish again.

After reading my previous blogs, I've come to a conclusion that I'd speak in the language of humans and not trolls. Please allow my second coming, as I will make sure that my sarcasm and sense of humor will put you in a very uncomfortable place as usual, but with better language.

The yantisocial is back, with much more angst and fury.

THE LIKE !!!

After a long gap here comes anoda post from The Anti Social :)

So yeaa dis post is dedicated to the ppl who luse facebook nd like der own status messages, comments etc, cause dese extreme facebook users do dis not for fun or out of intention, it jus happens naturally

For example take a person X, he posts “awesome show by justin beiber” nd afta a second yu  see he himself likes it, so dis post is dedicated to such ppl :)

So wat do I basically discuss(not discuss discuss but my observation ;)) y do dese ppl do wat dey do, nd how dey do nd y its not healthy to do da do dat dey do

So yea if we speak why dese ppl do dis, there can be numerous reasons for it, like ma previous post here too we’ll do some point wise analysis :)

•  No real frnds who can actually like der posts, see dis happens, ppl who do dis are hungry for likes, nd dey feel havin numerous likes on facebook makes dem cool, so if dey like der post ppl will chk it out nd tend to like da post too, thus creating curiosity amongst der fb frnds :)
• Da oder reason can be if da person is at da nth stage of self obsession, YES its true, I have couple of frnds who are self obsessed nd like der comments, status updates etc etc cause dey r self obsessed, dey just like wateva dey do :)
• Some do it cause dey r new to facebook or don’t understand facebook, it’s a rarity but still a potential possibility
• It can even happen if da person is socially not accepted or timid, a geek, a nerd, a jonas brother fan or a justin beiber fan etc, yu know dese ppl r really unpredictable
• Some ppl do it cause dey feel its cool

After like reasoning da like yo like thingy lets move on to da next point of discussion y its not healthy to do so

Generally liking our own status can be compared to an example I’m giving below

Its like playing a prank on yourself, just too fool yourself nd den laughing real bad cause yu just fooled yoself nd feeling bad cause yu just played a prank on yoself nd fooled yoself nd even laughed on yoself, nd den later on giving a hi-5 to yoself to compromise da situation, though it sounds lame ppl who do dis don know dat wat I wrote is true, most of yu who read dis will actually agree wid me :)

So yeaa I am open to comments nd compliments plzz don forget to comment after havin read dis post

THE ANTI SOCIAL

Kartik Aysola

The Wannabe !!

Recently I was surfing thru some blogs, found many good ones which were informative, found some shitty ones too, but da ones dat I found mostly were written by Wannabe Bloggers

Wannabe bloggers !!!, yeaa da wannabe word has attacked da blogging arena too, how to identify if a blogger’s a wannabe, needs a lot of patience, dedication, strong will, an urge to find dem, an immensely strong lion-heart and lust for weird things

So dese things drove me in searching such blogs, actually dese above qualities made me read blogs onli for da sake of finding such bloggers

I will not mention the blogs which I found cause dey may cause utter dementia to da ppl who manage dem, but yea I can help ma readers (again da same feeling :P) get to know who is a wannabe and who is not

•  The blog which he writes will contain more pictures or links den text, dis is onli da 1^st basis of being a wannabe

•  He’ll try using GRE words wid grammatical errors like “ The Ramshackle is broked by the kings of thy golden sintilating dynasty”, if hez into periodic story writing, I have seen a blogger who writes in old english, all he does is after every two words he either uses a thy, thou, shalt, wilt nd wat not,
• He’ll post his best pic as his display pic( mostly which he considers is his best) like him wearing his frnds shades, or he showing off his new watch etc etc
• His about me will have killer taglines like “cool dude with a hott attitude”, “too hot to handle”, “born from hell” etc..
•  His email id will read something like “name_justforu”, “name_tempted”, “name.daydreamer”, “cooldudename” etc
•  He mostly uses very KEWL language, his vocab mostly consists of, hotttttt, kewllll, dudeeeeeee, wickeddd!!!!, awefulllll, he’ll probably stress da last letter of most f da words

These are just a few identification qualities of a wannabe

If yu think dis makes ROTF, der’s a new breed which has recently turned up, da wannabe wannabe’s ;)

Since we all are surviving dis, m sure we’ll survive 2012, God save humanity

THE ANTI SOCIAL

Kartik Aysola

THE ANTI SOCIAL

Blogging after a long time is actually very great, especially after like 2 years, when you know that things you did before counts for shit now, especially when you were just tryin to fidget with this “oh so cool” blogger.com thingy, but sooner or later you still realize that 2 years is not a huge gap where things can change drastically and you still are an amateur blogger

So yea y wateva I wrote above was actually written ??

Any guesses??

Yo not getting a treat fr guessin things right(:P), but still it does save yo tym from going thru the whole blog
Ohk if anybody guesses anything do kindly comment, cause you know its been long and for starters I had to make a post for my new blog “THE ANTI SOCIAL”, so had a starting problem so yea put wateva I jus randomly thot at that moment

So basically this 1^st post of mine is to tell all da readers(all da humble audience that can be counted on fingers as of now, but still hyping as if I get 1000 clicks a day :P), y ANTI SOCIAL?? so yea like if I post on facebook or some other SOCIAL networking site, inorder to publicize ma blog B-), you will have this small doubt in you rit, like wats this guy upto now, so yeaa coming back to da point y ANTI SOCIAL ??

The whole idea of having a blog named antisocial is one selfish reason, to put forth my unrealistic, awkward, unconventional, idiotic, silly, horny, blah, blah ….. thots about the “Oh so straight things” as the “Oh fukh!! How could this be straight things”

So yeaa this blog deals with da transition your mind takes from very normal to very anti-social, I mean basically things are always plain and normal, so y not have a blog where you can think hatke about the most normalest thing!!!

This is more of a descriptive post which is meant solely for a very informative purpose rather then entertainin ppl, such posts will turn up as the blog and da bloggers mind unfolds !!

Till den keep waitin and do watch out fr this space!!
THE ANTI SOCIAL ( giving THE HINDU type feelings)
Kartik Aysola